Traffic on news sites isn’t just about page views and unique visits; it’s about people. To build an audience, you have to engage with your site’s users and develop strategies to help you maintain your current audience and attract new audiences, by giving them reasons to keep coming back.
Over the past year, I’ve taken small steps to drive traffic to Poynter.org and have found that they’ve made a big difference. I’ve listed the steps below, with additional ones from NPR’s Matt Thompson, The Huffington Post’s Mandy Jenkins, Facebook’s Vadim Lavrusik and the Associated Press’ Oskar Garcia
Read all these advices just here. Really interesting.